*Qualitative Data - Qualitative methods are ways in which we can collect data which are concerned with describing meaning rather than drawing statistical inferences. This method provides a more in depth and rich description.
*Quantitive Data - Quantitive data is data than can be quantified and verified and is also amendable to statistical manipulation.
*Demographic Data - Demographic data are characteristics of a group per area. This information can be complied according to the characteristics needed for a particular research study.
*Psychographic Data - This is used to collect data about an audience's personality, values, attitudes, interests and lifestyles.
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